Global media monitorings prove that women remain to be invisible in the media. In 1995 the first media-monitoring was held on the World Women's Conference in Beijing. It was conducted by Media Watch, Canada. Groups of volenteer researchers analyzed thousands of world's newspapers. Monitoring proved that women were covered in 17% of all articles published. Women in media are still less than men, even in countries where feminism has won. The study 'Women's opinion in mass media' shows that, in the majority of cases, resorting to gender topics is of haphazard character.