current issues and research
- Categories
- Book/Boek
- Creator
- Catterall, Miriam > (ed.)
- Creator
- Maclaran, Pauline > (ed.)
- Creator
- Stevens, Lorna > (ed.)
- Contributor
- Costa, Janeen Arnold
- Publish Year
- 2000
- Shelfmark
- B1332 - B
- Thesaurus
- reclames, consumenten, feminisme, theorieën, identiteit, wereld, bundel
- Description
- Bijdragen over feministische perspectieven in de theorie en praktijk van marketing. Bevat: Marketing and feminism: an evolving relationship / door Miriam Catterall, Pauline Maclaran en Lorna Stevens: Market feminism: the case for a paradigm shift / door Linda Scott: Have we come a long way, baby? Negotiating a more multicultural feminism in the marketing academy in the USA / door Lisa Peñaloza: Advertisements as women's texts: a feminist overview / door Barbara B. Stern: Women and advertising: reading the relationship / door Stephanie O'Donohoe: Using memory-work to give a feminist voice to marketing research / door Lorraine A. Friend en Shona M. Thompson: Shifting the discourse: feminist perspectives on consumer behaviour research / door Margaret K. Hogg, Shona Bettany en George Long: The laugh of the marketing Medusa: men are from Marx, women are from Veblen / door Stephen Brown: The cultural contexts of advertising to women consumers: the examples of Malaysia en Romania / door Len Tiu Wright en Mihaela Kelemen: Reading Rabotnitsa: fifty years of creating gender identity in a socialist economy / door Natasha Tolstikova: Off to the shops: why do we really go shopping? / door Sue Eccles en Helen Woodruffe-Burton: Women-focused consumption spaces: cafés/bars in Amsterdam / door Helene Hill: A postmodern analysis of the implications of the discourse of mass customisation for marginalised and prized consumers / door Eileen Fischer: Marketing and the divided self: healing the nature/woman separation / door Susan Dobscha en Julie L. Ozanne: Gender and consumption in a cultural context / door Janeen Arnold Costa.