In de bijdragen wordt ingegaan op het verschil in consumeren door mannen en vrouwen. Bevat: Jewish women and the making of an American home / door Andrew Heinze: 'A new era of shopping': the promotion of women's pleasure in London's West End, 1909-1914 / door Erika D. Rappaport: Lots of friends at the YMCA: rooming houses, cafetarias, and other gay social centers / door George Chauncey: Do-it-yourself: constructing, repairing, and maintaining domestic masculinity / door Steven M. Gelber: Reduced to images: American Indians in nineteenth-century advertising / door Jeffrey Steele: Soft-soaping empire: commodity racism and imperial advertising / door Anne McClintock: Lesbian chic: experimentation and repression in the 1920s / door Lillian Faderman: Consumerism and the construction of black female identity in twentieth-century America / door Robert E. Weems, Listening to khakis: what America's most popular pants tell us about the way guys think / door Malcolm Gladwell: Advertising women: the J. Walter Thompson company women's editorial department / door Jennifer Scanlon: In spite of women: Esquire Magazine and the construction of the male consumer / door Kenon Breazeale: From town center to shopping center: the reconfiguration of community marketplaces in postwar America / door Lizabeth Cohen: Narcissism as liberation / door Susan J. Douglas: 'Young T'ing is the name of the game': sexual dynamics in a Caribbean romantic fiction series / door Jane Bryce: Shoplifting ladies / door Elaine S. Abelson: 'Charity girls' and city pleasures: historical notes on working-class sexuality, 1880-1920 / door Kathy Peiss: The zoot-suit and style warfare / door Stuart Cosgrove: Face of the nation: race, nationalisms, and identities in Jamaican beauty pageants / door Natasha B. Barnes: Commodity lesbianism / door Danae Clark.