Engels doorschijnend porselein. Bijschrift: 'New British Tableware - for the world markets..English translucent China. Royal Doulton the famous Stoke-on-Trent pottery manufacturers - have produced an entirely new style of tableware - known as English Translucent China - which is expected to effect the world china markets - and is expected to help the country compete more effectively than ever before with Japanese - German and other makers. The cost is lower than that of the finest bone china - typical price being 11 - 16 gns for a dinner service for six persons. Its production is the result of many years technical study and investigation into new methods. Photo shows: Mr. J. Horley (left) the Chief Chemist and mr. R. J. Baily on right - technical director - examining a plate in the new medium for its translucency.'