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Investigating the use of sex in media promotion and advertising

CreatorReichert, Tom > [ed]
ContributorEngstrom, Erika
SeriesJournal of Promotion Management
Publish PlaceBinghamton
PublisherHaworth Press
Publish Year2008
PagesXVIII, 198p.
ISBN/ISSN9780789037299
Illustrationfoto's
LanguageEnglish/Engels
Shelfmark
NED 53 1991 - B
Mediumboek
DescriptionSexual content is a prevalent aspect of the media and that the intensity of this content has increased in recent years. Less obvious are the direct effects the strategic use of sexual content has on audiences. this book presents the latest scholarship on the role of sex in the most common media outlets—television programming, radio “shock jocks,” music videos, magazines, and advertising. The look toward the public dialogue on sex in the media .
Thesaurusmedia
advertenties
seksualiteit
televisie
sporten
muziek
tijdschriften
vrouwenlichamen
bundel
CategoriesBook/Boek

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https://hdl.handle.net/11653/book100453