branding, celebrity, and femininity
- Categories
- Book/Boek
- Creator
- Blue, Morgan Genevieve
- Publish Year
- 2017
- Shelfmark
- VS 54 2017 - B
- Thesaurus
- televisie, populaire cultuur, meisjes, seksualiteit, reclames, bedrijven
- Description
- Since the early 2000s, Disney Channel has been dominated by live-action programming popular among girls. The shows’ successes rely not only on their popularity among girl audiences, but also on the development of star personae by girl performers, such as Raven-Symoné, Miley Cyrus, and Selena Gomez. In addition, these programs have spawned lucrative media and merchandising franchises for the Walt Disney Company. This book includes analyses of this Disney Channel programming, as well as Disney corporate reports and executive statements, together with Disney Channel stars’ performances, promotional appearances, media production, philanthropic efforts, and entrepreneurism.