World War II mobilization of women through magazine advertising
- Categories
- Book/Boek
- Creator
- Covert, Tawnya J. Adkins
- Publish Year
- 2011
- Shelfmark
- VS 1G 2011 - B
- Thesaurus
- media, sociale klasse, gender, vrouwenbladen, advertenties, arbeidsmarkt, tweede wereldoorlog, statistiek, Verenigde Staten, 1940-1949, 20e eeuw
- Description
- This book explores gendered and class-based representations of American women in women's magazine advertisements published during the period surrounding the Second World War. The author examines both the process of creating and the resulting content of wartime mobilization messages found in magazine advertising aimed at American women. The circumstances of the Second World War provide a window where the normally implicit interactions among the social forces which construct class-differentiated gendered expectations for women in society are revealed, recorded, and made accessible for study. During this period government altered the prevailing media representations of women and women's roles in response to widespread labor shortages stemming from the movement of male workers into the armed forces and increased demand for military and consumer goods.