gender, media, and political campaigns in a polarized era
- Categories
- Book/Boek
- Creator
- Hayes, Danny
- Creator
- Lawless, Jennifer L.
- Publish Year
- 2016
- Shelfmark
- VS 6 2016
- Thesaurus
- politieke participatie, verkiezingen, seksisme, man vrouw verschillen, stereotypering, vrouwbeelden, Verenigde Staten, 21e eeuw, 2010-2019, onderzoek, statistiek
- Description
- In this research the authors challenge the prevailing view about bias against females in American political campaigns and find that women actually do as well as men when they run as House candidates. They argue that the declining novelty of women in politics, coupled with the polarization of the Republican and Democratic parties, has left little space for the sex of a candidate to influence modern campaigns. The analyses of the 2010 end 2014 congressional elections reveal that male and female candidates communicatie similar messages on the campaign trail, receive similar coverage in the local press, and garner similar evaluations from voters in their justice. The authors demonstrate the gap between perception and reality of gender and electoral politics, and show the origins and implications of perceptions of gender bias.