In this new edition the author provides an introduction to the concept of gender and the different theoretical approaches which have developed within gender studies. Utilizing life narratives, she investigates processes of gendering in three important spheres of contemporary social life: production, reproduction and consumption. The book highlights the centrality of gender in everyday life and shows how thinking about gender is influenced by changing political contexts. As well as updating the discussion with the latest scholarship, political concerns and economic data, the new edition pays closer attention to intersectionality and hybrid identities, as well as exploring the complexities of contemporary relations of masculinity and femininity in the light of new feminist activities.