This book shows there is a flourishing feminist movement in contemporary Japan. It investigates the features and effects of feminism in contemporary Japan, in non-government (NGO) women’s groups, government-run women’s centres and the individual activities of feminists Haruka Yoko and Kitahara Minori. Based on fieldwork conducted in Japan and drawing on interviews and ethnographic data, it argues that the work of individual activists and women’s organisations in Japan promotes real and potential change to gender roles and expectations among Japanese women. It explores the ways that feminism is created, promoted and limited among Japanese women, and gives a construction of what the feminist movement is understood to be and a rethinking of the boundaries of feminist identification.