from Riot Grrrl to CoverGirl®, the buying and selling of a political movement
- Categories
- Book/Boek
- Creator
- Zeisler, Andi
- Publish Year
- 2016
- Shelfmark
- VS 1P 2016 - B
- Thesaurus
- vrouwenbewegingen, feminisme, vrouwbeelden, media, televisie, consumenten
- Description
- Feminism has hit the big time. Once a dirty word brushed away with a grimace, “feminist” has been rebranded as a shiny label sported by movie and pop stars, fashion designers, and multi-hyphenate powerhouses like Beyoncé. It drives advertising and marketing campaigns for everything from wireless plans to underwear to perfume, presenting what’s long been a movement for social justice as just another consumer choice in a vast market. Individual self-actualization is the goal, shopping more often than not the means, and celebrities the mouthpieces. But what does it mean when social change becomes a brand identity? Feminism’s splashy arrival at the center of today’s media and pop-culture marketplace, after all, hasn’t offered solutions to the movement’s unfinished business